I've taken time out from writing book three to promote book two, which comes out beginning of April in the US and online. I've never done much of this before, but it's quite astonishing how willing bloggers are to help out. Here's what I've been doing:
Located a few appropriate blogs to begin with, followed their links to others and ended up finding a blog that lists 100 top blogs culled in various different ways. I haven't had to google anything due to finding this list. I've checked out each one, looked at their review policy and only sent to those who might have interest in my genre.
It's rather like doing the agent research when you want to get published. You've just got to take the time to find out what they are looking for, what they will look at and how they want it presented. Same with bloggers. Do what they ask and they are willing to read your email.
Once I had done a huge chunk of requests and got the responses coming back, I didn't stop. And this is key. I am trying to contact five blogs a day. I haven't kept it up every single day, but I've kept it going through the week. The result is that I now have over 20 bookings for reviews, guest posts and interviews - all over the world. And counting.
Now of course I've had to add in doing the interview questions, writing the posts and arranging for review copies to be sent out. It's very time-consuming, but extremely gratifying to find bloggers are interested enough to want to participate.
I really don't think it has much to do with my name, my book, my publisher or the fact it is the second book in the series. Like getting published, it's persistence and quantity. Keep touting for interest, keep asking, keep looking for another outlet. The more going out, the more will come in.
You just don't know who you are going to hit. One blogger was so happy to be asked because I was the first author to email her for a review, and this will be her first review.
The lesson here is, once again, never give up. Keep asking and you'll get results.